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Eric Walczykowski​

Relationships, Reputation and Revenue: The Crucial Role of Chief Marketing Officers in Private Equity Value Creation

By Alisha Lyndon | August 28, 2024

I recently had the privilege of interviewing Alisha Lyndon, founder and CEO of Momentum ITSMA and author of The ABM Effect on the topic of Chief Marketing Officers in Private Equity companies. Our discussion ranged from alignment between marketing and sales, to marketing’s impact on value creation and how the right CMO keeps the team working towards the same North Star.

Alisha Lyndon

Alisha Lyndon

Alisha is the Chief Executive at Momentum ITSMA, with over 20 years experience advising technology, professional services and financial services firms on revenue performance, go-to-market, strategic account growth.

Entrepreneur and growth evangelist, Alisha pioneered account-based marketing and went on to establish the first consulting firm to focus on driving revenue in strategic accounts.

She is host to America’s top 100 management podcast, Account-Based Marketing, author of The ABM Effect: How to Win, Retain and Growth Valuable Clients, is a regular contributor to Forbes and a speaker on growth topics.