Software Sales, Marketing & Customer Success Recruiting
Bespoke is the leading recruiter of go-to-market leaders for software companies, including sales executives, marketing executives and customer success executives.
The world's leading software and SaaS companies work with Bespoke to find the top executives driving growth.
Chief Revenue Officers (CROs), Chief Marketing Officers (CMOs), Chief Customer Officers, Chief Customer Success Officers (CCSOs), Chief Sales Officers (CSOs), Vice Presidents of Sales, Vice Presidents of Marketing, Heads of Business Development, Vice Presidents of Revenue and many more are in our network of over 700,000 software executives.
Find out why Bespoke Partners was selected as the search firm of choice for over 490 Sales, Marketing and other Go-to-Market leader searches for Tier 1 private equity firms.
Track Record for Sales and Marketing Executive searches:
500+
Number of GTM Placements
80+
Number of Exits assisted
$51.2B
Enterprise Value Created
9.6
client satisfaction
<100
Average days to close
Private equity talent report:
GTM Leadership Trends in Software & SaaS
Download your copy of the newest edition
Our leaders in this practice
Tess Fischer
Partner
Go-To-Market Practice Lead
Tess brings over 19 years of experience building and managing networks, clients and teams in private equity executive recruiting and human capital management. She has worked in and around private equity her entire career and is driven by an interest in people, organizations and the desire to build relationships that deliver results.
Peterson Loftin
Partner
Go-to-Market Practice Expert
Peterson Loftin is a Partner in the Go-to-Market Leadership Recruiting Practice with Bespoke Partners. Based in Los Angeles, Peterson joined Bespoke Partners in 2024 after a decade focused on private equity executive recruiting. He is a seasoned leadership consultant with an exceptional track record of enhancing team leadership and business outcomes for portfolio companies.
Ryan Bonner
Partner
Product & Tech Practice Lead
Go-to-Market Practice Expert
CMO Practice Expert
Ryan Bonner is a Partner leading the Marketing and Technology Leader Practices with Bespoke Partners. Based in Boston, he joined the firm in 2024. Prior to Bespoke, he spent the previous decade with Spencer Stuart focused on supporting both PE backed and public companies recruit B2B Technology Marketers, Product leaders and digital transformation teams.
Andrew Reynolds
Partner
Go-to-Market Practice Expert
Before joining the Bespoke Partners team, Andrew worked as an Executive Recruiter for two boutique retained executive search firms where he focused on placing individuals in private equity, software, technology, financial services, industrials, and consumer industries across multiple functions.
Liz Moses
Partner
Liz Moses is a Partner in Bespoke's Go-to-Market practice expert. During her tenure, Liz has successfully completed over 80 executive placements, including multiple leadership team builds spanning CRO, CMO, COO, and other go-to-market leadership roles.
News & Insights
Capital Efficient Growth and the Evolving Role of the CRO
Peterson Loftin, Partner in the Go-to-Market practice, discusses how the shift to capital-efficient growth has reshaped the role of the Chief Revenue Officer and the importance of geographic constraints in today’s executive searches.
The Bespoke Experience:
Unmatched results
The reach of a large firm, the grit and hustle of a boutique.
01
Cap on searches
Recruiters capped at 6 searches for intensive attention on your search.
02
Speed
Tech-enabled, data-driven search cuts days-to-close in half.
03
Deep validation
10+ backchannel reference checks on every search, for comprehensive candidate backgrounds.
04
placement guarantee
Placed candidates will be in the role for at least 1 year or we redo the search.
Bespoke-placed GTM Executives create value
We place sales, marketing and customer success leaders with proven track records in:
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Expanding addressable markets to capture additional market share
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Launching new products and services to drive funnel growth
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Driving revenue growth and ramp up pipeline with direct and indirect sales
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Creating channel partnerships to scale routes to market and drive incremental revenue
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Maximizing capital efficient growth, driving both revenue and profit
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Building, leading, inspiring sales teams that outperform the plan
Exclusive
Exclusively for private equity portfolio companies: Go-to-Market leader search driven by value creation plans
Efficient
Ultra-efficient recruiting with 95% success rate
Unique
Unique network & data-driven process find transformative Go-to-Market leaders in half the average time
Your full-spectrum human capital partner
Bespoke Partners is the leading software executive search firm and the top private equity recruiter. We have transformed hundreds of companies with our recruiting expertise in: CEOs, CFOs, CROs, CMOs, CSOs, CCOs, CCSOs, CHROs, CPOs, CTOs, CIOs, CISOs, VPs of Engineering, VPs of Marketing, VPs of Sales, VPs of Product, VPs of Customer Success, VPs of HR, VPs of Operations, Controllers, VPs of FP&A, Presidents, GMs, Board Members, Operating Partners and many more.