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Bespoke Partners Doubles Down on Executive Talent for PE backed AdTech/MarTech Companies

by Eric Walczykowski​, Adam Boone, Adriana Brady

April 9, 2024,
Feat Blog - MarTech AdTech

One thing that the Bespoke team agrees on with the MarTech/AdTech industry is that customer needs should always be at the forefront of strategy. We have been excitedly watching and analyzing the emerging technologies coming out of this vertical and are passionate about placing executives who enable portfolio companies who do just that.

This week we are announcing our coverage of the Marketing and Advertising technology sector. The move will provide our clients with talent market insight and curated access to leaders who can scale AdTech and MarTech firms and drive adoption of these technologies.

This expansion is a strategic enhancement of our Private Equity Client Services Program, giving our clients curated access to the leaders who are experts in scaling software and SaaS companies.

Marketing and Advertising Technology Sector

Senior Research Analyst Adriana Brady states,

“We excel in identifying executives at the forefront of the evolving nature of marketing and advertising at large. Bespoke candidates in this sector can leverage their expertise and track record within Martech/Adtech companies to anticipate customer needs, set market trends to drive successful outcomes.”

Despite the investment downturn of last year, we have seen a continued focus on these roles within the Software and SaaS space. To date, Bespoke has placed over 40 executives in this segment for Software and SaaS portfolio companies focusing on target marketing, customer retention, Marketing analytics and more.

“The number of Martech/AdTech vendors continues to grow rapidly, suggesting a spike in competition for securing top talent. Our clients enjoy the benefits of unprecedented access to market data and proven experts who redefine creativity and operational efficiency in Marketing and Advertising”

- Eric Walczykowski, Bespoke Partners CEO.

Key Trends we expect to see for this industry in 2024:

Responsible marketing - emphasizing data privacy and ensuring compliance.

Generative AI - offering innovative solutions that enhance originality and streamlined operations in marketing.

Streamlined tech ecosystems - through aggregation and embracing composability in Customer Data Platforms.

Hyper-personalization - using detailed insights to craft highly individualized user experiences.

We understand the critical role leadership plays in this sector’s growth and are here to ensure that Software and SaaS organizations are equipped with the best.

For more information on transformative leaders in Marketing or Advertising Technology please visit https://www.bespokepartners.com/martech-adtech-software-executive-recruiters/

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Bespoke Partners Named in Top 10 of the “Top 49 Retained Executive Search” 2-Years Running by C-Suite CV Secure.

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Authored by:

  • Eric
    Chief Executive Officer

    Eric is passionate about building high-performing teams that value doing their best, working together, overcoming adversity and learning.

    As a proven growth executive, Eric has served as CEO, President, Board Member, Investor and Advisor for technology companies that achieved over $4.5B in successful exits.

    Eric brings to Bespoke Partners significant professional services experience from Deloitte and Andersen, as well as the high-growth client executive perspective for private equity-backed technology companies.

    Eric earned an MBA from the Kellogg School of Management at Northwestern University and a BS in Business from Fresno State University.

  • Boone
    Chief Commercial Officer

    "Boone" has orchestrated strategy, launches and marketing programs for more than 100 products, services and ventures generating billions of dollars in revenue and many multiples of enterprise value. Sequoia Capital, Goldman Sachs, Greylock, Bessemer Ventures and other top tier private capital investors have backed Boone's companies in a range of sectors including software, telecommunications, cybersecurity, and networking.

    Boone has led marketing, demand generation, branding, product management, services marketing, or alliances marketing programs for numerous successful companies including Avaya-acquisition Sipera, Sequoia start-up Syndesis, Subex, CoManage, and others. He has driven joint marketing programs and go-to-market initiatives with iconic industry leaders including Microsoft, IBM, GE, AT&T, Oracle, Comcast, Cisco, Ciena and Samsung.

    Boone holds an MBA in Business Strategy from the WP Carey School of Business at Arizona State University and completed the Competitive Marketing Strategy Program at the Wharton School at the University of Pennsylvania.

  • Senior Research Analyst

    Adriana is a Principal in Bespoke's CEO practice. Since joining the firm in 2022, she has advanced quickly through research and business development roles, building a strong foundation in both the process and strategic partnership that underpin successful executive search.

    Prior to joining Bespoke, Adriana graduated from the University of San Diego, where she studied the interplay of psychology and business and served as a board member of the industrial-organizational psychology club. She is passionate about advancing diversity in leadership and has led several projects focused on DEI development and supporting the professional growth of women.

    In her free time, Adriana enjoys running, surfing, cooking, and watching basketball. Born and raised in Phoenix, Arizona, she is a loyal Suns fan.

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